Everyday new products are offered on the market as extraordinary ones, but they are uncalled for really answering to the people’s needs. LEURA was born to satisfy people’s desires before they break out; because the real innovation is not creating newness, but by overstepping gaps, improving the quality of life for all of us.

Arch. Mitzi Bollani founded Leura Srl to realize “social and helpful” products aimed to the “Design for All” concept that otherwise they wouldn't have the possibility to appear on the market since nobody was looking at those kinds of unconsidered needs as profit-making. Leura accepts the challenge of answering to people's needs in a concrete form by applying the Design for All philosophy.